CHARLES & KEITH has landed in Chengdu. The new storefront at MixC Shopping Mall marks our first flagship store in China.
To reflect the clean-lined, minimalist aesthetic of the brand, the new space was meticulously designed in a palette of soothing neutral hues. Chengdu-exclusive features were also integrated into the store to honour the local culture and provide a one-of-a-kind shopping experience.
Tailored for Chengdu
Referencing Chengdu’s reputation as the home of giant pandas, an eye-catching panda installation has been set up in-store, serving as a photo spot that adds character to the space.
Personalisation services are also available in-store, with options to hot stamp your initials or create custom bag charms for select pieces.
Made for Comfort
Spanning two storeys with a total area of 564 square metres, the Chengdu flagship is currently the largest store in China.
The second floor will showcase our extensive range of shoes, alongside signature lines and notable collections. The open-concept space also features spacious resting areas for lounging, rendered in tasteful pops of colour to create an inviting atmosphere.
Chinese artist Zhao Wei’s painting, ‘Good time’, is also on display in-store. Its depiction of a calm yet vibrant scene highlights the laidback versatility of the iconic Charlot bag.