To celebrate the arrival of its biker-girl-inspired Fall Winter 2024 collection, CHARLES & KEITH is launching a series of immersive events in iconic locations across the world. Capturing and amplifying the free-spirited, adventurous and utterly cool mood of the seasonal campaign, key elements from the collection — including distressed denim and bold red — take centre stage.
NGEE ANN CITY, SINGAPORE
To mark the launch of the Fall Winter 2024 campaign, dark-grey denim has taken over the CHARLES & KEITH stores in Singapore. The stars of this stylish and sophisticated range are positioned on irregular blocks that are reminiscent of modern brutalist architecture.
Alongside this special visual presentation, CHARLES & KEITH has also launched new personalisation services exclusively at its Ngee Ann City store on Orchard Road. The first 100 customers who purchase any product from the Fall Winter 2024 collection will receive a complimentary tassel bag charm that is adorned with a customisable beaded pin.
In addition, the first 35 customers to purchase selected bags from the new collection — including versions of the Charlot elongated top handle bag, the asymmetric saddle bag and the boxy front flap shoulder bag — will be able to redeem a personalised bag styling session with our in-house artisan. During these sessions, ribbons and beads would be used to artfully embellish the handles and straps of the chosen carriers. This service allows shoppers to express their unique style personality and add a special touch to their new bags.
Minimum spending requirements apply for these promotions.
Watch the video below to get a feel of this special in-store experience and find out more about what it has to offer.
The personalisation bar will be available at the CHARLES & KEITH store located at Ngee Ann City from 2 to 15 September 2024.
