To celebrate the arrival of its biker-girl-inspired Fall Winter 2024 collection, CHARLES & KEITH is launching a series of immersive events in iconic locations across the world. Capturing and amplifying the free-spirited, adventurous and utterly cool mood of the seasonal campaign, key elements from the collection — including distressed denim and bold red — take centre stage.
SINGAPORE
To mark the launch of the Fall Winter 2024 campaign, dark-grey denim has taken over the CHARLES & KEITH stores in Singapore. The stars of this stylish and sophisticated range are positioned on irregular blocks that are reminiscent of modern brutalist architecture.
Alongside this special visual presentation, CHARLES & KEITH has also launched new personalisation services exclusively at its Ngee Ann City store on Orchard Road. The first 100 customers who purchase any product from the Fall Winter 2024 collection will receive a complimentary tassel bag charm that is adorned with a customisable beaded pin.
In addition, the first 35 customers to purchase selected bags from the new collection — including versions of the Charlot elongated top handle bag, the asymmetric saddle bag and the boxy front flap shoulder bag — will be able to redeem a personalised bag styling session with our in-house artisan. During these sessions, ribbons and beads would be used to artfully embellish the handles and straps of the chosen carriers. This service allows shoppers to express their unique style personality and add a special touch to their new bags.
Minimum spending requirements apply for these promotions.
Watch the video below to get a feel of this special in-store experience and find out more about what it has to offer.
The personalisation bar will be available at the CHARLES & KEITH store located at Ngee Ann City from 2 to 15 September 2024.
JAPAN
Our Fall Winter 2024 campaign has arrived in Japan! To allow customers to immerse themselves in the biker-girl-inspired narrative of the new season, an edgy neo-grunge aesthetic — with dark-grey denim as its key expression — has taken over Tokyo.
Captivating floating shelves and imposing block stands have been wrapped in tactile, utterly cool dark-grey denim and are used to display the stars of our latest seasonal collection, including refreshed iterations of our most iconic designs like the Toni curved hobo bag and the much-loved Charlot bags.
Alongside this special visual presentation, new complimentary personalisation services are also available in the store. Customers who purchase any product from the Fall Winter 2024 collection will receive a customised tassel bag charm that is adorned with a striking beaded pin. They will also be able to redeem a personalised bag styling session with our in-house artisan. During these sessions, ribbons and beads would be used to artfully embellish the handles and straps of the chosen carriers.
The personalisation bar will be available at the CHARLES & KEITH store located at Omotesando and Shibuya from 9 to 24 September 2024.
SOUTH KOREA
Our biker-girl-inspired Fall Winter 2024 campaign has arrived in Korea! An edgy, utterly cool neo-grunge aesthetic, as expressed with dark-grey denim, has taken over the CHARLES & KEITH flagship store in Gangnam, Seoul. Upon walking into the store, customers would be immersed in the dynamic narrative of the season, which centres on the redefinition of womanhood.
The compelling window display set the mood for the store’s decor. Wrapped in tactile, utterly cool dark-grey denim, imposing blocks are stacked and arranged in sculptural formations to create a captivating visual effect. A stark yet expressive white centrepiece is the heart of this special seasonal presentation — it mirrors the brand’s clean and minimalist identity. The stars of our latest seasonal collection, including refreshed iterations of our most iconic designs like the Toni curved hobo bag and the much-loved Charlot bags, are displayed artfully in prominent positions within the bright and modern space.
Alongside this special visual presentation, a new complimentary personalisation service is also available in the store. Customers who purchase any product from the Fall Winter 2024 collection will receive a customised tassel bag charm that is adorned with a striking beaded pin. This one-of-a-kind embellishment will allow customers to make their new CHARLES & KEITH bags truly their own.
The personalisation bar will be available at the CHARLES & KEITH store located at Gangnam from 5 to 19 September 2024.
CAMBODIA
As we take our latest seasonal collection around the world, we have landed at AEON Mall Sen Sok City in Phnom Penh, Cambodia for an exclusive store takeover. Embodying the grunge-inspired aesthetic of our Fall Winter 2024 campaign, moody hues of dark grey and black — inspired by the eternally cool biker girl — set the stage.
Taking centre stage on matching brutalist marble furnishings are the newest additions to the much-loved Charlot range, featuring a hobo bag and an East-West top handle bag in edgy patchwork denim. Other standout styles included the Robbie shoes in a washed denim-effect finish.
During the exclusive pop-up event that was held from 23 to 25 August 2024, guests who visited the store were treated to a complimentary cup of coffee with any regular-priced purchase, which was served from an all-black pushcart that matched the mood of the collection.
At the event, the stylish guests in attendance — including Raksa Neth (@raksa_neth_), V Spring (@v.springg), Soopanha (@soopanhaa) and Nihyun (@nihyunbly) — showcased their own takes on the biker-girl aesthetic.
These cool and chic individuals were all dressed in black — their dark, monochromatic looks accentuated the striking details on our latest designs, such as the shiny silver-tone hardware on the Charlot elongated top handle bag and Robbie ankle-strap boots These standout design elements elevated our guests’ outfits with an edgy polish.
AUSTRALIA
Our latest seasonal collection has made its way Down Under. We are proud to announce that we have collaborated with renowned Australian designer Gail Sorronda to present our Fall Winter 2024 shoes alongside her Resort 2025 collection. Seamlessly blending dark romantic elements with a grunge aesthetic, her creations perfectly complement CHARLES & KEITH’s new range of striking shoes.
RUNWAY LOOKS
This fusion of styles results in a bold visual narrative on the runway. The unique synergy allows our footwear to stand out when styled with Sorronda’s innovative designs. The show was a highlight of the Brisbane Fashion Festival, with our pieces contributing to the impactful and outstanding presentation.
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HONG KONG
The Fall Winter 2024 collection has landed at our K11 MUSEA store. Some of Hong Kong’s most fashionable tastemakers, including singer-songwriter Iris Liu and actresses Sofiee Ng and Rachel Leung, were invited to explore the collection in person. During the event, our stylish guests created customised bag charms that they can use to adorn their chosen CHARLES & KEITH carriers.
From 5 to 10 September 2024, the personalisation bar was also open to customers who fulfilled a minimum spending on purchases that included pieces from the Fall Winter 2024 collection.
INDIA
As we take our Fall Winter 2024 collection around the world, we have landed at our next stop in New Delhi, India for a night of fashion and fun. Set against CHARLES & KEITH’s iconic minimalist steel furnishings, the hero pieces of our latest seasonal campaign — including the newest additions to the Charlot range, the new-season Toni hobo bags, as well as the Robbie shoes — were on full display.
THE EVENT
Friends of house were invited to the private event held at STIR Gallery on 11 September 2024. Matching the atmospheric mood of the fall-winter collection, our stylish guests were treated to refreshing mocktails served from a sleek black pushcart, with DJ Nida serving the beats for the night.
In addition, guests were also treated to a special activity at the exclusive personalisation bar. They created customised charms with an assortment of beads that can be used to add a playful touch of personality to their bags.
PHOTOWALL
Serving looks at the photowall were the impeccably stylish guests of the evening. The specially designed backdrop featured a distressed dark denim print that was inspired by this season’s star designs.
Arushi Gambhir
Arushi keeps it classy in an all-black ensemble, complementing her little black dress with the Charlot elongated top handle bag and Robbie platform knee-high boots, both in noir. As the finishing touch, she wore statement gold earrings that matched the hardware of the Charlot bag.
Arushi Chib
Arushi completed her preppy outfit, which she paired perfectly with the Robbie platform knee-high boots in dark grey denim and Charlot top handle bag in patchwork denim. For the finishing touch, Arushi added pops of red with a matching heart bracelet and necklace set.
Pria Beniwal Gaba
Pria matched her monochromatic ensemble with the sleek and polished Charlot elongated top handle bag and the Robbie Mary Jane boots in dark denim.
Rhea kapahi
Rhea leaned into one of fall’s biggest trends with a leather jacket as her outfit’s statement piece. To match her effortlessly cool vibe, she completed her look with the Toni hobo bag in noir.
Ikisvon Jamang
Ikisvon’s love for distressed denim was on full display. She matched them perfectly with the Robbie knee-high boots and the boxy front flap bag — both in dark grey denim — for a bold denim-on-denim look.
Tanya Gupta
Tanya leans into a goth-inspired look where less is more. She matched her black lapel blazer dress with the black Toni hobo bag, letting her bag charms and subtle silver details shine.
Merrylin Bor
Merrylin kept her look simple and clean to fully showcase the details of her shoes and bag, which included the Robbie knee-high boots and the Toni hobo bag in dark denim.
Vanshita Verma
Vanishita looked effortlessly chic in her equestrian-inspired outfit, matching her black top with the black Robbie knee-high boots, as well as her grey denims with the dark-grey Toni hobo bag.
Noharika G and Sanaa Rakheja
Noharika and Sanaa showcased two different aesthetics styled with the same bag and shoe. Noharika nailed an androgynous fit with the edgy Charlot top handle bag in patchwork denim and complemented her baggy jeans with the denim-effect Robbie pointed-toe Mary Jane flats. Sanaa completed a casual black top and jeans set with the Charlot top handle bag in beige, as well as the Robbie pointed-toe Mary Jane flats in red.
GETTING READY
Take a look at some of the event highlights, as personally documented by some of our favourite trendsetters. They got ready for the event, styled their outfits, took fun photos and made cute charms — the event was a true success.
PHILIPPINES
The journey to take our Fall Winter 2024 campaign around the world continues as we land at our SM Aura store in the Philippines for an exclusive showcase. The key pieces from our latest seasonal collection, including designs from the the Toni, Charlot and Robbie ranges, were set on prominent display against a polished chrome backdrop.
Classic black finishes are contrasted with dark-grey denim to showcase the collection’s striking aesthetic, which is bold and understated at once — it will please both minimalists and maximalists.
EVENT & STYLE HIGHLIGHTS
From 6 to 8 September 2024, customers were treated to a cup of complimentary coffee with any purchase.
We were also joined by some of our favourite fashion trendsetters. Content creators Korine Torreno and Bea Arboleda, as well as models Christine Sosa and Lyka Nicole, enhanced their outstanding personal styles with our versatile new bags and shoes.
Christine and Bea’s bag of choice was the new-season Charlot bag, which features an East-West silhouette and a sophisticated top handle. Model Lyka Nicole kept her look casual and chic with the Bosie patent top handle pouch which she converted into a micro bag. Korine matched the Robbie platform knee-high boots and boxy front flap shoulder bag in dark grey denim to create a stylish coordinated look.
VIETNAM
Our Fall Winter 2024 campaign’s journey around the world has arrived at the final destination of Vietnam — it has landed at two CHARLES & KEITH stores, as we mark the official opening of our retail stores in Ho Chi Minh City and Hue.
With the effortlessly cool biker girl as the muse of our latest campaign, our stores are instantly recognisable by the signature chrome furnishings, which are accentuated by fluted panels and minimalist steel displays showcasing an array of shoes, bags and accessories.
EVENT HIGHLIGHTS
Matching the modern interior and sleek furnishings of our brand-new stores, the iconic CHARLES & KEITH pushcart was a highlight. From 4 to 8 September and 16 to 20 September at Parc Mall and AEON Mall respectively, shoppers were treated to complimentary ice cream with a minimum spend of 1,500,000 VND.
To celebrate the grand opening of our two CHARLES & KEITH stores in Vietnam, alongside the launch of our latest seasonal campaign, we were joined by some of Vietnam’s most influential fashion trendsetters, including Ngoc Tu (@tuconbuom), Dan Anh (@dnd_.anh) and Quynh Nhu (@_huaquynhnhu_).
Our stylish guests complemented their charmingly girlish outfits with the grunge-inspired aesthetic of the Charlot bags and Robbie shoes to create standout ensembles that are equal parts feminine and edgy.
