Discover how we are celebrating the launch of our latest Summer’s Calling collection in cities around the world
Discover how we are celebrating the launch of our latest Summer’s Calling collection in cities around the world
Summer’s Calling: City Takeover
Vietnam
Singapore
The summer spirit has taken over our Ngee Ann City store in Singapore. A giant ring buoy installation steals the spotlight, exuding bold, playful energy with its larger-than-life size and eye-catching colour combination. Reminiscent of the beach and ocean, it evokes a longing for carefree summer days, offering onlookers a moment of escapism. While it sets a strong narrative tone, it also serves a practical purpose — showcasing standout designs from our latest Summer’s Calling collection.
Alongside the giant ring buoy, a colourful bench featuring beach chair-inspired stripes adds to the shopfront’s sun-soaked atmosphere, enhancing the immersive visual experience. Nearby, a tall, textured glass panel evokes the shimmer of ocean waves rippling under the sun. Set against its glossy backdrop, the Shalia raffia basket bag, Ida knitted shoulder bag and crossover espadrille wedges stand out, instantly transporting anyone who lays eyes on them to a luxurious resort destination.
To celebrate the arrival of summer and the launch of our new seasonal collection, we hosted a chic, Instagram-worthy party at The Brix in Ho Chi Minh City, Vietnam. The poolside takeover offered our local friends a moment of escapism in the heart of the city, transporting them to a resort-inspired destination.
The event featured a nautical theme, with a vibrant blue-and-white colour palette. Branded parasols and matching chaise lounges created a cohesive and inviting setup, striking the perfect balance between elegance and relaxation. Adding a playful touch, a striking ice cream cart offered complimentary treats to help our guests stay cool in the warm weather.
Many of these guests embraced the theme in pristine white ensembles, accessorising with raffia bags and espadrille sandals from our latest Summer’s Calling collection. These effortlessly chic picks perfectly complemented romantic lace, sheer and ruffled frocks, creating a clean and dreamy summer aesthetic.
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