L’initial: Around The World

The L’initial is making its mark around the world. Click on one of the locations below to witness its takeover in either country.

 - CHARLES & KEITH  - CHARLES & KEITH

Singapore

South Korea

Cambodia

Shibuya, Tokyo

Singapore

The L’initial takes over the CHARLES & KEITH Singapore flagship store at Ngee Ann City with its commanding elegance.

Marvel at every curve, line, and detail of the L’initial emblem at the Singapore flagship store, where an imposing version dominates the window display. Crafted in luxurious gold and juxtaposed against the backdrop of the signature grey monogram, it shines in all its glory.

Additionally, within the flagship store, a dedicated section is reserved for the L’initial collection. Easily identifiable by the wall adorned with the matching monogram, it underscores the elevated sense of style and luxury embodied by the collection.

The L’initial collection showcases modern classics designed to withstand the test of time. Each piece incorporates the monogram in its own distinctive manner, allowing you to choose between embracing logomania or understated luxury.

South Korea

Journeying over two thousand miles, the L’initial arrives in South Korea to claim the spotlight at the CHARLES & KEITH flagship store in Gangnam, Seoul. With its commanding elegance and timeless allure, it is poised to become an instant fashion favorite.

Similar to its counterpart in Singapore, the Gangnam flagship store proudly showcases a colossal, golden L’initial emblem. This majestic display invites both shoppers and passersby to admire every intricate curve, line, and detail of the emblem.

 - CHARLES & KEITH  - CHARLES & KEITH

Additionally, within the flagship store, a dedicated section is reserved for the L’initial collection. The staircase leading up to the second storey is adorned with the signature gray monogram, offering an immersive experience for visitors to engage with the L’initial.

The L’initial collection showcases modern classics designed to withstand the test of time. Each piece incorporates the monogram in its own distinctive manner, allowing you to choose between embracing logomania or understated luxury.

Phnom Pehn

The L’inital collection makes its mark in another city, this time taking over the CHARLES & KEITH store in Aeon Mall Sen Sok City in Phnom Penh, Cambodia. To commemorate the launch of this distinctive line and the new brand identity, we hosted an intimate celebration attended by local celebrities and the media.

Instead of the colossal, golden L’initial emblem, this store showcases an understated silver one in its window display, aligning with the current metallic silver trend. The event’s highlights included a live illustrator who offered guests personalized portraits to take home as souvenirs. Additionally, DJ Alice set the tone for the party with a lively playlist.

Women’s Claire leather Mary Jane pumps and leather boxy bag,  - CHARLES & KEITH

FAHNDAY

For a preppy-meets-coquette aesthetic, the digital creator paired a baby doll dress with the Claire leather Mary Jane pumps, accentuated by knee-high mesh socks.

Women’s leather & canvas monogram boxy bag, as seen on Minashe - CHARLES & KEITH

MINASHE

The artist created a retro-chic look by pairing her ruffled black-and-white dress with the monogram boxy bag from the L’initial collection.

Women’s leather shoulder bag and Claire leather Mary Jane pumps in white, as seen on Soopanhaa - CHARLES & KEITH

SOOPANHAA

To create a striking visual contrast, the digital creator styled her little black dress with a classic white shoulder bag and matching Mary Jane pumps, achieving a timelessly stylish look.

Women’s mesh & leather shoulder bag and Tahlia leather loafer mules, as seen on Yuri  - CHARLES & KEITH

YURI

An all-black look will never go wrong. The digital creator added extra polish to her vest and mini skirt combination by slipping into the sophisticated Tahlia leather loafer mules.

Women’s mesh & leather shoulder bag and Tahlia leather loafer mules, as seen on Yuri  - CHARLES & KEITH

VANNAK BORMEY & HENG CHANTHA

By creating two distinct outfits while wearing the same pair of mesh kitten-heel pumps, these models highlight the exceptional versatility of the shoes.

Women’s mesh & leather shoulder bag and Tahlia leather loafer mules in beige, as seen on Sofy Soo  - CHARLES & KEITH

SOFY SOO

To add a touch of lightness to her monochromatic outfit, the digital creator completed her look with elegant beige accessories from the L’initial range.

Women’s mesh kitten-heel pumps and mesh & leather monogram shoulder bag in beige, as seen on Nihyunbly  - CHARLES & KEITH

NIHYUNBLY

As seen on Nihyun, the mesh kitten-heel pumps from the L’initial range exude understated elegance, creating the illusion of longer legs and a taller appearance.

Women’s leather chain-strap wallet in white, as seen on V Spring  - CHARLES & KEITH

V SPRING

The digital creator crafted a chic, coordinated look with a tailored vest and pants, complemented by the leather chain-strap wallet in matching white.

Women’s leather & canvas monogram boxy bag and Tahlia leather loafer mules, as seen on Shasne Su - CHARLES & KEITH

SHASNE SU

The fashion stylist never fails to impress. She was spotted in a mostly black outfit at the event, exuding cool elegance. The distinctive monogram bag and Tahlia leather loafer mules elevated her look.

Tokyo

Our newly launched store in Shibuya, Tokyo, was designed by David Chipperfield Architect, Milan, the creative mind behind our CHARLES & KEITH Kyoto store as well. The design is tailored to deliver an elevated retail experience with an artful atmosphere, departing from the usual commercial concept.

The store interior is distinguished by clean lines, featuring floating shelves and fluted panels that form a stunning geometric design with a minimalist aesthetic. These design elements are intentionally chosen to accentuate and showcase the CHARLES & KEITH bags, shoes, and accessories, allowing each item to shine in its own unique way.

In mid-March, we celebrated the grand opening of our brand-new retail concept store, attended by international guests, media, and celebrities. The event featured a L’initial takeover, introducing everyone to the remarkable range.

We invited our esteemed guests, who had the opportunity to experience the L’initial collection, to describe it in a single word.