L’initial: Around The World
The L’initial is making its mark around the world. Click on one of the locations below to witness its takeover in either country.
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Singapore
South Korea
Cambodia
Shibuya, Tokyo
Singapore
The L’initial takes over the CHARLES & KEITH Singapore flagship store at Ngee Ann City with its commanding elegance.
Marvel at every curve, line, and detail of the L’initial emblem at the Singapore flagship store, where an imposing version dominates the window display. Crafted in luxurious gold and juxtaposed against the backdrop of the signature grey monogram, it shines in all its glory.
Additionally, within the flagship store, a dedicated section is reserved for the L’initial collection. Easily identifiable by the wall adorned with the matching monogram, it underscores the elevated sense of style and luxury embodied by the collection.
The L’initial collection showcases modern classics designed to withstand the test of time. Each piece incorporates the monogram in its own distinctive manner, allowing you to choose between embracing logomania or understated luxury.
South Korea
Journeying over two thousand miles, the L’initial arrives in South Korea to claim the spotlight at the CHARLES & KEITH flagship store in Gangnam, Seoul. With its commanding elegance and timeless allure, it is poised to become an instant fashion favorite.
Similar to its counterpart in Singapore, the Gangnam flagship store proudly showcases a colossal, golden L’initial emblem. This majestic display invites both shoppers and passersby to admire every intricate curve, line, and detail of the emblem.
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Additionally, within the flagship store, a dedicated section is reserved for the L’initial collection. The staircase leading up to the second storey is adorned with the signature gray monogram, offering an immersive experience for visitors to engage with the L’initial.
The L’initial collection showcases modern classics designed to withstand the test of time. Each piece incorporates the monogram in its own distinctive manner, allowing you to choose between embracing logomania or understated luxury.
Phnom Pehn
The L’inital collection makes its mark in another city, this time taking over the CHARLES & KEITH store in Aeon Mall Sen Sok City in Phnom Penh, Cambodia. To commemorate the launch of this distinctive line and the new brand identity, we hosted an intimate celebration attended by local celebrities and the media.
Instead of the colossal, golden L’initial emblem, this store showcases an understated silver one in its window display, aligning with the current metallic silver trend. The event’s highlights included a live illustrator who offered guests personalized portraits to take home as souvenirs. Additionally, DJ Alice set the tone for the party with a lively playlist.
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FAHNDAY
For a preppy-meets-coquette aesthetic, the digital creator paired a baby doll dress with the Claire leather Mary Jane pumps, accentuated by knee-high mesh socks.
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MINASHE
The artist created a retro-chic look by pairing her ruffled black-and-white dress with the monogram boxy bag from the L’initial collection.
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SOOPANHAA
To create a striking visual contrast, the digital creator styled her little black dress with a classic white shoulder bag and matching Mary Jane pumps, achieving a timelessly stylish look.
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YURI
An all-black look will never go wrong. The digital creator added extra polish to her vest and mini skirt combination by slipping into the sophisticated Tahlia leather loafer mules.
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VANNAK BORMEY & HENG CHANTHA
By creating two distinct outfits while wearing the same pair of mesh kitten-heel pumps, these models highlight the exceptional versatility of the shoes.
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SOFY SOO
To add a touch of lightness to her monochromatic outfit, the digital creator completed her look with elegant beige accessories from the L’initial range.
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NIHYUNBLY
As seen on Nihyun, the mesh kitten-heel pumps from the L’initial range exude understated elegance, creating the illusion of longer legs and a taller appearance.